Who is "The Doll Planet?" An Orgin Story.

December 22, 2015

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I have always felt more comfortable buying from a company that I knew something about. It might be because I am a 30-something who grew up shopping at small stores with familiar faces. The modern world doesn’t make much room for that anymore with the vast world wide web and big box stores. So I wanted to kick off my blog with introducing myself (ie, this will be my wordiest post and I promise to be more informational from here on out) and giving you all a chance to know about me and how The Doll Planet came to be.

Some Sorta Interesting Things About Us

The Doll Planet is a collaborative effort of myself-Diana- and my Husband Seth.

In 1993 I bought my first vintage doll at the ripe old age of 9 : a beat up 1964 titan straight leg Skipper. I dreamt of working for Mattel and making Barbies because my life plan was to be an artist. I did my first re-root at 11 using the knot method (!) because I had a lot more free time and nimble little fingers back then. I did a lot of experimenting with customizing but lack of supplies made it hard to do much of anything. I stopped actively collecting dolls at 14 in a (failed) attempt to fit in better and moved on to collecting action figures and comics. Seth grew up in on a rural farm without a television and tragically had few toys. He is, however, very creative and has an acute eye for detail. He is a quick study and astounds people with his knowledge of dolls, toys and Pokemon cards. During his first marriage he became a great salesman but wanted to do something in his life he could enjoy. Once he wizened up and left that life behind in 2008, we met in 2010 and got married a whopping 9 weeks later and have been inseparable ever since.

I would get a doll here and there, but I didn’t catch the bug again until 2011 when I bought Gloom Beach Cleo, my first Monster High Doll. And after that I was hooked and fell in love with dolls all over again. My husband was amazingly supportive and even proudly owns 4 of his own Tonner Dolls. I worked hard to finish college so that I could work at Mattel or DC Comics in the marketing department. I graduated with my Communications degree in 2013 thinking I could finally have a career but instead found that the company I currently worked for wouldn’t promote me because of my poor health and I now had no idea what to do with my life. Out of frustration I quit and fell back on the one thing I knew best: toys.

Toy Kollizion & The Oil Fields

I opened up my own toy store in Phoenix in October of 2013 with the financial backing of a good friend. I always thought the name “Toy Kollision” would be cool, but it ended up getting a “z” in the spelling resulting in no one being able to read, spell or remember the name of my store (that is called a marketing fail). My hope was to make & sell custom Monster High dolls. I, however, was rusty and a much slower artist than I once had been. My husband lost his job and so the store format changed to selling used toys and Pokemon cards to pay the bills. Part of me loved it, but I was not as happy as I thought I would be despite business picking up at a quick rate. The overhead was really high and most of what we made went to rent so we needed a new plan.

In March 2014 my husband Seth moved to the oil fields of New Mexico as a truck driver for a handsome salary. I was going to stay behind and build up the store, but no business was worth being apart. 5 weeks later I had packed up my store and was living in a small town now selling toys online. I finally had the freedom to go back to customizing after 20 years. So much had changed and I was clueless. And I was not impressed with the sites that sold hair that I felt was overpriced. I would trade dolls to get small mostly used hanks of hair. I found that I loved re-rooting but had little options for getting what I was satisfied with. Then I got an idea.

A Broken Needle

After breaking my last needle I searched online to get replacements and sellers were charging close to $2 a needle! And people were paying for it! By this time it was summer of 2015 and the oil field boom was dead. My husband can make or fix just about anything (he literally fixed the toilet with a paper clip once), so I figured he could not only make me some needles but maybe sell them too. It wasn’t that simple, but we did eventually find some heavy duty nickel plated steel needles that were so strong his bolt cutters couldn’t even cut them! Once he found some ridiculously over priced tool that cuts with precision we were in business. We found a supplier so we could carry rooting tools, but sales were slow because we were missing the most integral product: hair.

We spent weeks doing research and were frustrated with the results. If we were going to sell hair, I wanted it to be nice quality and affordable. It didn’t seem to exist! Following a hunch from an old business contact I finally found my unicorn: affordable beautiful nylon hair! It didn’t take long for us to decide that we were going to shift gears and dive into this venture 110%. A month later we had 800 lbs of hair, a business model and a specific-and easier to spell-name: The Doll Planet.

A New Frontier

By ordering a few colors at a time we are able to offer hanks that are DOUBLE the size and half the cost! We are thrilled to offer this so that customizing is more affordable and accessible. By working as a team I do most of the online dealings and my husband cuts, weighs and packs the hair. We bought this crazy expensive scale that weighs small amounts so that every order is exact. And we are OCD about fast shipping because it sucks to have to wait for stuff in the mail. We want to set a new standard of quality, affordability, professionalism and customer service for the toy customizing industry. We may have just started selling hair 6 weeks ago, but we don’t plan on going anywhere but up. This is a new frontier so get ready! – Diana

Our store: www.thedollplanet.com

Our FB page: www.facebook.com/thedollplanet


Posted in Uncategorized by sethgaz